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fictional sample businessgenome connected · every send needs a person's approval

salon & beauty · customer dashboard

Willow & Fern

Four chairs · Tue–Sat · late nights Thursday

Hair you don’t have to fight with on Tuesday.

Willow & Fern is a four-chair salon that books properly, runs on time, and tells you the truth about what your hair will do at home.

Tāmaki Makaurau · AucklandExplore the Business Genome
3services availablepriced from one source
2answers readypolicies and FAQs
12genome factsshared across the business
9connected surfacessite, desk and workflows

service menu

Choose a starting point

one useful next step

Tell Jess what you’re after

New colour, a reset cut, or a wedding morning — say what you want and when. Consults are free and nothing is booked until you confirm.

A person reads every enquiry. Nothing books or sends automatically.

how the business runs

TeamJess (owner · colour lead) · three stylists · apprentice on Saturdays

Service rulesOnline booking with deposit for 2h+ services · 24h cancellation · rebooking nudge at 6 weeks

How we communicateWarm, unhurried, honest — no upsell scripts

proof

4.9★ across 210 reviews · latest: “first salon that listened to what I actually said”
Business Genome source visible