fictional sample businessgenome connected · every send needs a person's approval
salon & beauty · customer dashboard
Willow & Fern
Four chairs · Tue–Sat · late nights Thursday
Hair you don’t have to fight with on Tuesday.
Willow & Fern is a four-chair salon that books properly, runs on time, and tells you the truth about what your hair will do at home.
Tāmaki Makaurau · AucklandExplore the Business Genome
service menu
Choose a starting point
one useful next step
Tell Jess what you’re after
New colour, a reset cut, or a wedding morning — say what you want and when. Consults are free and nothing is booked until you confirm.
A person reads every enquiry. Nothing books or sends automatically.
how the business runs
TeamJess (owner · colour lead) · three stylists · apprentice on Saturdays
Service rulesOnline booking with deposit for 2h+ services · 24h cancellation · rebooking nudge at 6 weeks
How we communicateWarm, unhurried, honest — no upsell scripts
proof
4.9★ across 210 reviews · latest: “first salon that listened to what I actually said”Business Genome source visible